Collection: Toshi

Our Story: Discover Toshi at The Little Rainbow Co

Toshi is more than just a brand; it's a celebration of life's beautiful moments and the wonder of childhood. As a designer lifestyle brand, Toshi is passionately dedicated to crafting exquisite children's accessories, headwear, and organic baby gifts that are not only aesthetically pleasing but also functionally intelligent. Our mission is to provide parents with high-quality products that have the utmost integrity and reflect our deep commitment to preserving the environment.

The name "Toshi" is a profound symbol in Japanese kanji, signifying the dawn of a new era. It's a perfect representation of our journey, as we continually draw inspiration from the marvels of the natural world. Environmental consciousness is at the core of our brand's evolution, guiding our choices and designs as we move into the future.

Established in 1999, Toshi is a proudly Australian brand under the ownership of Toshi Australia Pty Ltd, led by the visionary founder, Ananda Rubens. Our design, import-export, and distribution activities are based in our Melbourne headquarters. Toshi's reach extends far and wide, with representation in over 600 specialty stores, independent retailers, and department stores not only across Australia and New Zealand but also internationally.

Toshi Design: Nature's Inspiration, Unique Expression

At the heart of Toshi's design philosophy is the deep appreciation for the natural world and an insatiable quest for adventure among the elements. We believe that inspiration flows from the environment, and this is evident in every Toshi creation.

Our designs are a fusion of international fashion trends and a keen understanding of each child's desire for self-expression. With every new season, Toshi carefully crafts collections that are thoughtfully designed in-house. These collections are created to establish a unique brand identity that is both individualized and firmly anchored in the broader currents of contemporary fashion.

Toshi at The Little Rainbow Co brings you a slice of this remarkable brand's essence. With Toshi, you'll find not just accessories but pieces of art that celebrate the beauty and adventure of childhood. Come and explore the magic of Toshi with us today!