For the Modern Mum

Little Rainbow Co is proud to be one of the best baby stores in New Plymouth, helping parents with prams, toys, clothing and gifts.

Our mission is to provide high quality products to make life easier for parents and our Little Rainbows

100% New Zealand Locally Owned Business

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BLACK FRIDAY 2025 🔥

Massive Savings on Car Seats, Prams & Nursery Furniture - While Supplies Last!

Shop Black Friday Deals

  • Cybex

    Cybex combines style, safety, and comfort to make every journey easier. From prams to capsules and car seats, Cybex is designed to grow with your family.

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  • UPPAbaby

    Beautifully designed, parent tested, family ready. With UPPAbaby, every outing is smooth, safe, and effortlessly stylish

  • Shop UPPAbaby 
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  • Free Shipping On Purchases Over $150

  • Buy Now, Pay Later Options

  • Locally Owned & Operated

  • Click & Collect Avalible

  • Family Business

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Our Little Rainbows

We are a locally run business by the Robinson family; Amelia, Jake and our beautiful kids Alice, Reese & Myles.

We call them our Little Rainbows.

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Shop our organic range

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Top Picks

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